Vintage girdle ads

Added: Sheri Goodrum - Date: 22.02.2022 19:54 - Views: 23239 - Clicks: 5537

By Sadie Whitelocks. A comical set of lingerie advertisements from the s reveal Spanx's restrictive predecessors. From rigid corsets and girdles to bullet bras the before-and-after shots show how early underwear innovations helped flatten the tummy, lift the bust, and improve the posture. Looking down and out in the before shots, the women look considerably happier in the after shots, as they showcase their new nipped in physiques. Tummy tuck: A woman admires her new nipped in waist thanks to a rigid all-in-one. Helping hand: An assistant helps a female customer achieve a more sculpted physique.

However it is likely that their smiles quickly faded as the stiff garments - although hugely popular at the time - were also known for being constricting and uncomfortable. They were also very uncomfortable. Christian Dior is said to have inspired the trend for the hourglass figure as demonstrated in this set of images recently published on Retronaut. Quick tutorial: An illustration shows how the latest underwear will help transform the body.

Instant lift: Vintage bras, especially those of the s through the s, were built in more of a cone shape than rather a round shape, like those of today. Ava Gardner, Marlene Dietrich, Princess Margaret and the Duchess of Windsor were just some of the women who looked to the French deer to help sculpt their curves. A postwar baby boom during the period also created a demand for maternity and nursing bras, while television provided new promotional opportunities.

Constructed of elastic fabric and sometimes fastened with hook and eye closures, girdles were also considered essential garments by many women from about to the late s to create a rigid, controlled figure. Easy as one, two, three! This model sports a straight back and smile after slipping into new underwear. Vintage Dancer adds: 'Girdles were the worst offenders. They looked like granny panties but with much tighter, flatter fronts that sucked in every belly bump and lump.

Hit TV series Mad Men is thought to have reignited the trend for corsets and shapewear. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. Argos AO. Privacy Policy Feedback. Shapewear that came well before Spanx Share this article Share. Belly flattener: This vintage advert how to make your 'clothes fit swell'.

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Vintage girdle ads

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Shapewear that came well before Spanx Forties reveal the girdles and corsets behind that hourglass silhouette